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What is GALA?

GALA is the currency of an entertainment ecosystem that spans games, a music platform and film projects. Gala was founded in 2019 by Eric Schiermeyer, a co-founder of Zynga; the company behind it is Blockchain Game Partners, Inc., a Wyoming corporation doing business as Gala Games. On Ethereum the token uses 8 decimals and lives at the second-generation contract the team deployed on 15 May 2023.

The token began life without a sale: per the project's own tokenomics documentation, emissions to Founder's Node operators started on 11 September 2020 with no premine and no investment rounds.

How GALA works

Distribution runs through the node network. Gala sells licenses for Founder's Nodes, capped at 50,000, and operators who keep their nodes online receive a share of the daily GALA emission along with occasional NFT drops. Since August 2024 the emission is dynamic: each day 0.25% of the gap between the 50 billion cap and the current total supply is distributed, a formula that replaced annual halvings after a node-operator vote.

Burns pull in the other direction. GALA spent as gas on GalaChain, the project's purpose-built chain, is burned, as are tokens spent on many store items. In May 2023, alongside the contract upgrade, the company burned roughly 20.9 billion GALA, then worth about 660 million dollars, covering its accumulated revenue and most of its reserves.

GALA supply and tokenomics

The cap is 50 billion GALA. Half of each day's emission goes to node operators and half to the company as ecosystem steward, so holders should expect continuous new supply that shrinks as the total approaches the cap, alongside usage-driven burns from GalaChain gas and store purchases.

Who builds GALA

Blockchain Game Partners runs the ecosystem, with Schiermeyer as chief executive. He and early backer Wright Thurston spent 2023 and 2024 suing each other in Utah federal court, one side alleging the theft of over eight billion GALA and the other corporate waste; the consolidated case is public record, and no final judgment appears in the sources this page cites.

How GALA is governed

GALA holders as such do not govern anything. Ecosystem votes are conducted among Founder's Node operators through the node software, and the company curates what gets put to a vote; the August 2024 emission change is the clearest example of that process deciding a real parameter. There is no on-chain token-holder governance and no governance forum.

What people use GALA for

The token is designed to circulate through the ecosystem's products, moving between players, node operators and the company rather than sitting still.

• Buy game items, node licenses and NFTs in the Gala store.
• Pay gas on GalaChain, where spent GALA is burned.
• Earn daily node rewards for keeping a Founder's Node online.
• Settle purchases across Gala's games, music and film platforms.

GALA risks and considerations

Control is concentrated in the company, and that concentration has bitten before. On 20 May 2024 an attacker used a compromised minting address to create 5 billion GALA and sold part of it before the company froze the wallet with the contract's blocklist; the attacker returned about 5,913 ETH the next day and the minted tokens were burned. The same powers that enabled the freeze mean the operator can blocklist any address.

In November 2022 a misconfigured third-party bridge token, pGALA on BNB Chain, had to be drained and redeployed by its operator after a leaked key, disrupting markets even though Ethereum GALA was unaffected. Beyond incidents, the token's demand rests on Gala's games and media finding audiences, and half of daily emissions accrue to the company itself.