Swap HIGH at the Best Rate

What is HIGH?

HIGH is the scarce currency of Highstreet World, a virtual world built around shopping as gameplay. Brands list products as NFTs the project calls phygital: buying one yields the virtual item immediately, and it can be redeemed for the physical product. An MMORPG layer of quests and combat wraps around that marketplace.

The token is used to buy limited edition products on the Highstreet marketplace, to purchase virtual real estate, to stake for a share of transaction fees and to vote on game matters. A second token, STREET, serves as the inflationary in-game currency earned through play, while HIGH stays capped.

How HIGH works

Highstreet has shipped its world in stages rather than as one release. Highstreet Campus, a browser sandbox, opened in 2022; Highstreet Homes added customizable NFT housing in 2023; and Highstreet: Calamity, a virtual reality arena fighter set in the game's continent of Solera, reached the Meta Quest store in early access in April 2026.

The full open world MMO remains in development, with a mobile companion app planned so players without headsets can influence the same world. Product drops have run through the marketplace alongside game development, with items redeemable through e-commerce storefronts and physical distribution partners.

HIGH supply and tokenomics

Supply is capped at 100 million HIGH. Distribution per the project's tokenomics page allocated 32.84% to private sale investors with multi year vesting, 30% to play to earn rewards, and the rest across treasury, ecosystem reserves, team, marketing, public sale, advisors and a Binance Launchpool program that ran from December 2021 to January 2022.

Who builds HIGH

Highstreet is led by co-founders Travis Wu and Jenny Guo, who previously ran LumiereVR, a computer vision and virtual reality retail company founded in 2015. The studio is based in Los Angeles with a distributed team, and its backers have included Binance, Animoca Brands and other gaming and crypto investors.

HIGH risks and considerations

The core risk is execution. The token launched in October 2021, and more than four years later the flagship MMO is still in staged development, with Calamity in early access as the most recent milestone. Demand for HIGH depends on players and brands actually using the marketplace and world as they are built out.

HIGH also trades on BNB Chain through a separate official deployment, and the two contracts are distinct, so confirm the address for the chain you use. As with most game tokens, a large share of supply sits with investors and reward pools rather than active players, which makes unlock flows worth watching.