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What is BLUR?

BLUR is an ERC-20 token that carries voting power over the Blur protocol and its community treasury. Blur itself is a marketplace and aggregator built for professional NFT traders, with portfolio tools, sweeping and a bidding pool, and it charges no marketplace fee, a policy the token's holders could change by vote.

The project launched in October 2022 and distributed care packages to active traders for months before the token went live on 14 February 2023. That airdrop-first strategy rewarded trading and listing activity rather than running a sale, and it carried Blur past incumbent marketplaces on Ethereum volume in early 2023.

How BLUR works

Voting power comes from delegation: BLUR only counts once a holder delegates it, to themselves or to another address, and weight is proportional to tokens delegated. Governance operates under the Blur Foundation, which was set up at the token launch to support the DAO's work.

The DAO's main lever is the community treasury, which holds 39% of supply for grants, incentives and initiatives. Governance can also direct protocol economics, including whether the marketplace ever charges fees, an option the founder has described as a community decision.

BLUR supply and tokenomics

Three billion BLUR were minted at genesis, becoming accessible over four to five years: 51% to community members, 29% to past and future core contributors, 19% to investors and 1% to advisors, with the last three groups on multi-year vesting behind cliffs.

Of the community share, 12% went to the claimable airdrop that opened on 14 February 2023, covering traders active since 19 October 2022 as well as earlier care package holders and creators. The treasury's remainder vests continuously, from 468 million BLUR in year one stepping down to 117 million in year four.

Who builds BLUR

Blur was co-founded by Tieshun Roquerre, known as Pacman, a Thiel Fellow who made his identity public in February 2023; most other contributors remain pseudonymous. The company raised an $11 million seed round led by Paradigm in March 2022. In May 2023 the team shipped Blend, a peer-to-peer NFT lending protocol designed with Paradigm researchers.

How BLUR is governed

BLUR voting decides treasury grants, incentive budgets and protocol economics under the Blur Foundation's coordination. The largest allocations, contributor and investor tokens, vest into their holders' hands through 2027, so the distribution of practical voting power shifts over time as those schedules complete.

What people use BLUR for

BLUR's function today is governance and incentives rather than fee capture, and that shapes what holders can actually do with the token:

• Delegate voting power to yourself or a representative.
• Vote on treasury grants and incentive programs.
• Earn BLUR through Blur's trading and listing incentive seasons.
• Provide liquidity in BLUR pairs on decentralized exchanges.

BLUR risks and considerations

BLUR carries no claim on marketplace revenue, and the marketplace currently charges no fee, so the token's value case rests on governance turning economics on someday. NFT trading volume is cyclical, and Blur's incentive seasons have historically pulled activity forward, which makes usage swings sharp in both directions.

Vesting runs through 2027 for contributors, investors and advisors, adding steady unlock supply. Governance participation is optional, and large delegates plus the treasury dominate voting weight, so small holders have limited practical influence.